Integrations - Lemlist

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Overview

• Add or update leads in Lemlist campaigns directly from Bitscale
• Look up leads in Lemlist to avoid duplication or retrieve specific profiles

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Available Actions

1. Add or Update Leads
   • Push enriched, filtered, or qualified leads from Bitscale into Lemlist campaigns.
   • Map campaign variables (e.g., name, company, personalization).
   • Control duplicate handling with a simple toggle.
2. Lookup Leads
   • Query Lemlist for a specific lead by email or ID.
   • Useful for avoiding duplicate outreach or building dashboards with synced leads.

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Setting Up the Integration

1. In Bitscale, go to Enrichments → Integrations → Lemlist.
2. Select either Add/Update Lead or Lookup Lead.
3. Click Add Account → Enter a name for the account (e.g., Marketing Account).
4. Retrieve your API Key from Lemlist:
   • Go to Lemlist → Settings → Integrations.
   • Generate and copy your API key (it will only be shown once).
5. Paste the API key in Bitscale and save.

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Pushing Leads to Lemlist

1. Select your connected Lemlist account.
2. Choose the target campaign.
3. Set the action: Add or Update Leads.
4. Map required fields:
   • Email (primary unique identifier in Lemlist)
   • Additional fields such as First Name, Company, or custom variables
5. Optionally:
   • Enable/disable duplicates
   • Map personalization variables to Lemlist’s custom fields

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Looking Up Leads

1. Select the Lookup Lead action.
2. Provide an email (or Lemlist ID).
3. Bitscale retrieves the lead’s full details from Lemlist.
4. Use this data to enrich further or prevent duplicate outreach.

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Best Practices

• Always map Email as the unique identifier when pushing leads.
• Use Lookup Lead before large pushes to avoid duplicates.
• Maintain personalization variables in your Bitscale grid and map them into Lemlist for contextual messaging.
• Keep API keys stored securely, as they are only shown once during creation.