Connect HubSpot to Bitscale

Pull HubSpot records for automated workflows on Bitscale

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What this integration enables

Bitscale has a robust HubSpot integration that lets you:

• pull HubSpot companies and contacts into grids
• run complex queries directly from Bitscale
• enrich missing fields (like industry or city)
• push updates back into HubSpot
• automate the whole loop for ongoing CRM cleanup and re-enrichment

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Step 1: Connect your HubSpot account

1. On Home Page, go to Integrations -> Add integration

3. Select HubSpot
4. Click Connect HubSpot
5. Complete the login on the integration bridge

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Step 2: Pull HubSpot data into a grid

Once HubSpot is connected, go to New grid. You will see three HubSpot import options:

• Import companies from HubSpot
• Import contacts from HubSpot
• Import HubSpot lists (covered in a separate guide)

This doc covers company and contact imports.

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Import companies from HubSpot

1. Click New grid → Import companies from HubSpot
2. Select the HubSpot account
3. Build your filters using HubSpot properties

You can create complex queries using:

• AND conditions
• OR conditions

Example: Website URL is not empty

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Choose which properties to pull

You can also select which HubSpot properties you want included in the grid.

• A preset set of properties is available by default
• You can add more properties if you need them

4. Click Preview results
5. Click Import to new grid

Now your HubSpot company records (and record IDs) are available inside Bitscale.

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What you can do next

After importing companies, you can:

• route them into a specific workflow (ABM, outbound, enrichment)
• clean CRM fields
• enrich missing values and push them back to HubSpot

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Step 3: Look up additional HubSpot fields inside the grid

Sometimes you may want to fetch a property you did not pull initially, or you want data from related objects. For that, use HubSpot lookup inside the grid:

1. Go to Enrichment -> Integrations
2. Select HubSpot Lookup Object

Then:

1. Select your HubSpot account
2. Choose the Object type (example: Companies)
3. Match:
   • the grid’s record ID column
   • with the HubSpot ID column in the grid
4. Select the property you want to fetch
5. Save and run

After the run, you can add the returned field as a new column.

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Step 4: Enrich missing data and update HubSpot

If you notice missing fields in HubSpot (example: industry, city), you can enrich them in Bitscale and push them back.

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1) Enrich the missing value in Bitscale

1. Go to Enrichments
2. Use a company enrichment (example: basic Enrich Company)
3. Run it for a test row (or the full grid once you are confident)

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2) Push the update back to HubSpot

1. Go to Enrichments → Integrations
2. Select the HubSpot enrichment (not the lookup)

3. Configure:
   • Record type: Company
   • Action: Update record
   • Unique identifier: Record ID (or company domain)
4. Click Map fields
5. Map the HubSpot field (example: Industry) to the enriched column value
6. Save and run

If the run succeeds, the field is updated in HubSpot.

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Automate this for continuous CRM cleanup

Once the workflow is working end-to-end, you can automate it:

• Auto-fetch records from HubSpot in Load data
• Set up auto dedup so the same accounts are not processed repeatedly
• Enable auto run so new records automatically get enriched and updated

This creates a repeatable system that keeps HubSpot clean and up to date.

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Contact-level workflow is identical

For contacts, the steps are the same:

1. Go to New grid → Import contacts from HubSpot
2. Query using HubSpot properties
3. Import to grid
4. Use:
   • HubSpot lookup enrichment to fetch missing fields
   • HubSpot enrichment to add or update records

Everything works the same way as the company workflow.

Automate HubSpot enrichments easily

Try Bitscale Now!

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Need help?

If you want help setting up your HubSpot queries, update mappings, or an automated CRM cleanup workflow, reach out on the support channel.