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Overview

LinkedIn remains one of the highest-performing outbound channels, but it is also one of the hardest to scale due to strict platform limits and account crackdowns. Bitscale integrates seamlessly with Heyreach, enabling you to set up personalized, structured LinkedIn outreach campaigns while keeping scale and safety in mind. This guide walks you through setting up the Bitscale, Heyreach integration, preparing your campaigns, and mapping personalization variables from your Bitscale grid into Heyreach.

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Preparing Your Grid in Bitscale

A typical outbound grid includes:
  • Company blur (account-level context)
  • Person details (name, LinkedIn, role)
  • LinkedIn profile scrape (via BitAgent)
  • Generated value proposition (personalized insight for outreach)
The value proposition column is especially useful for injecting personalization into your Heyreach messages.

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Setting Up the Heyreach Integration

  1. Go to Integrations in Bitscale.
  2. Click Add Integration → Select Heyreach.
  3. Enter your API Key (found in Heyreach under Settings → Integrations → API).
  4. Save the integration.
Once connected, you can push enriched leads directly from Bitscale into Heyreach campaigns.

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Creating a Campaign in Heyreach

  1. In Heyreach, go to Campaigns → Start New Campaign.
  2. Name your campaign (e.g., Demo).
  3. Select a lead list:
    • Create an empty list if you plan to push leads dynamically from Bitscale.
    • Optionally add exclude lists to prevent outreach to leads you have already engaged with.
  4. Select senders (your LinkedIn profiles). Heyreach support can help configure these if needed.
  5. Choose a campaign template (e.g., Value First Outreach).
Campaigns typically follow a simple sequence:
  • Send connection request → View profile → Send message → Stop if reply is received.

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Personalization in Heyreach

Heyreach uses variables to personalize messages.
  • Add variables like {first_name} or {personalization} inside your message template.
  • Always set up a fallback message. If a variable is missing or errored, Heyreach will use the fallback automatically to avoid campaign disruption.

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Pushing Leads from Bitscale to Heyreach

  1. In your Bitscale grid, select Push to Heyreach.
  2. Choose your campaign (e.g., Demo).
  3. Map required fields:
    • First Name
    • Last Name
    • Personal LinkedIn URL
  4. Create a custom field called personalization.
  5. Map your Value Proposition column to this field.
Heyreach will auto-map this personalization variable into the campaign messages you set earlier.

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Running the Campaign

  • Once leads are pushed, they will flow into Heyreach with mapped variables.
  • Switch on your campaign and outreach will begin automatically.
  • Campaign performance can be monitored inside Heyreach.

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Best Practices

  • Keep outreach messages short and interpersonal, not overly automated.
  • Use personalization fields (e.g., value prop from BitAgent) to boost replies.
  • Leverage Heyreach’s fallback feature to prevent failed sends.
  • Use exclude lists to avoid over-engaging the same accounts.

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Next Steps

This workflow covers the architectural setup of Bitscale, Heyreach campaigns. For messaging strategies, cadences, and proven outreach templates, refer to the Bitscale Outbound Playbook.
💡 Reach out via the Bitscale support channel if you have questions, we would be happy to help optimize your LinkedIn outbound workflows.
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