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Overview

One of the most reliable sources of high-intent outbound leads on LinkedIn is organic engagement on relevant posts. This applies equally to:
  • Competitor posts (people actively engaging with alternatives)
  • Influencer posts (people consuming and reacting to content in your problem space)
When someone comments or reacts to these posts, it signals awareness, interest, and timing. Bitscale allows you to systemize this signal and convert it into a scalable outbound workflow. This guide walks through a multi-grid workflow that:
  • Tracks competitors and influencers
  • Pulls their recent posts
  • Captures commenters and reactors
  • Deduplicates and qualifies contacts
  • Pushes sales-ready leads into your outbound stack

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Workflow Architecture (High Level)

This setup uses three grids, each responsible for a specific stage:
  1. Creator Tracking Grid – Who to monitor
  2. Post Qualification Grid – Which posts to act on
  3. Contact Grid – Who to reach out to
The workflow is identical for competitors and influencers.
Only the creator list and messaging angle change.

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Step 1: Track Competitors & Influencers

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Purpose

Maintain a static list of LinkedIn creators whose posts consistently attract your target audience. This can include:
  • Direct competitors
  • Adjacent competitors
  • Industry influencers
  • Founders
  • Operators
  • Subject-matter experts
  • Community builders

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Setup

  • Create a grid with input columns:
    • Creator Name
    • LinkedIn Profile URL
  • Use Bitscale’s LinkedIn post discovery enrichment to:
    • Fetch recent posts for each creator
  • Export posts into a second grid
This grid is long-lived and low-maintenance. You update it only when you want to add or remove tracked creators.

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Step 2: Qualify and Deduplicate Posts

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Purpose

Ensure outreach is driven by high-signal content, not noise.

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What Happens in This Grid

  • Each row represents a single LinkedIn post
  • Captured attributes include:
    • Post URL
    • Post text
    • Like count
    • Comment count

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Best Practices Implemented

  • Post deduplication using Post URL
    Prevents repeatedly targeting engagement from the same post.
  • Engagement thresholds
    Example:
    • Process only posts with 200+ combined likes and comments
      This works well for founders and mid-tier influencers.
  • Optional post classification
    • Skip promotional posts
    • Prioritize educational or opinionated content
Post text can be retained for personalization or reference later.

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Step 3: Capture Commenters and Reactors

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Purpose

Extract people who showed explicit, organic intent.

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How It Works

For each qualified post:
  • Bitscale fetches:
    • Commenters
    • Reactors
  • Each profile is pushed into a contact-level grid
From a small set of creators, this typically yields thousands of engaged profiles. Example:
4 competitors or influencers → ~4,000 engaged contacts
This applies equally whether the creator is:
  • A competing product
  • A well-known influencer
  • A niche domain expert

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Step 4: Contact-Level Qualification

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Purpose

Convert engagement into sales-ready prospects.

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Processing in This Grid

  • Deduplicate contacts using LinkedIn URL
  • Enrich basic profile and company data
  • Apply ICP logic
    • Recommended: replace the default ICP logic with your own
  • Normalize titles and company names
  • Remove emojis and noisy text for clean outbound copy

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CRM Safety Check

  • Lookup against HubSpot (or another CRM)
  • Exclude:
    • Existing customers
    • Active opportunities
    • Contacts already in sequences
This prevents overlapping outreach and poor buyer experience.

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Step 5: Context-Aware Outreach

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Final Actions

  • Run email and phone waterfalls
  • Apply run conditions to control spend
  • Push qualified contacts to:
    • HeyReach
    • Instantly
    • Lemlist
    • Smartlead
    • Any supported outbound tool

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Messaging Angle (Key Difference)

The workflow is the same, but the copy angle changes:
  • Competitor posts
    • Position as an alternative
    • Reference the broader problem space
    • Avoid direct competitor call-outs
  • Influencer posts
    • Reference shared learning or insight
    • Anchor on thought leadership
    • Position as a complementary solution
Bitscale allows you to branch messaging logic without duplicating workflows.

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What You Need to Maintain

Only two inputs:
  1. Creator Name
  2. Creator LinkedIn URL
Everything else, post discovery, engagement capture, deduplication, ICP filtering, enrichment, and routing, runs automatically.

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Why This Works

  • Engagement is organic, not inferred
  • Intent is captured at the moment of interest
  • Works across competitors and influencers
  • Scales without exhausting your TAM
  • Keeps outreach contextual and human
  • Separate competitor and influencer creators into tags
  • Use engagement count to score accounts
  • Generate post-aware first lines using AI
  • Route influencers vs competitors into different campaigns