Skip to main content

​
Overview

Bitscale is designed to fit into your existing GTM stack, not replace it. Many teams already use Attio as their system of record, and Bitscale works alongside it as the enrichment, intelligence, and automation layer. With the native Attio integration, you can:
  • Pull data from Attio into Bitscale
  • Enrich and process it using data, AI, and workflows
  • Push updates back to Attio
  • Traverse relationships between objects (Person ↔ Company ↔ Deal)
The integration works similarly to HubSpot and Salesforce integrations on Bitscale.

​
What You Can Do with Attio + Bitscale

  • Import people, companies, and deals from Attio
  • Apply enrichments, AI layers, and intent signals
  • Look up related objects (person → company, company → people)
  • Update Attio records directly from Bitscale
  • Build multi-step CRM workflows without leaving your GTM stack

​
Setting Up the Integration

​
Step 1: Connect Attio

  1. Go to Integrations in Bitscale.
  2. Click Add Integration.
  3. Select Attio.
  4. You’ll be redirected to Attio’s authorization screen.
  5. Approve access and return to Bitscale.
That’s it. The integration is now active.
Attio uses a secure bridge-based (OAuth) connection. No API keys are required.

​
Importing Data from Attio

​
Step 2: Pull Attio Records into a Grid

  1. Go to New Grid.
  2. Select Import from Attio.
  3. Choose:
    • Attio account
    • Object type (Person, Company, Deal)
  4. Apply filters (example: Lead Status is not empty).
  5. Select required fields:
    • Record ID (mandatory)
    • Other attributes (e.g., Email)
  6. Click Preview Results.
  7. Import into a New Grid.
You now have Attio records inside Bitscale, ready for enrichment.

​
Use Case: Person → Company Lookup

If your grid contains Person records with Attio Record IDs:
  1. Go to Enrichments → Integrations → Attio Lookup Object.
  2. Select:
    • Object Type: Person
    • Match Field: Record ID
  3. Fetch the related Company Record ID.
  4. Run the enrichment and add it as a column.

​
Use Case: Fetch Company Attributes

Once the Company Record ID is available:
  1. Run another Attio Lookup Object.
  2. Select:
    • Object Type: Company
    • Match Field: Company Record ID
  3. Fetch attributes like:
    • Domain
    • Description
    • Industry
  4. Add results as columns.
This allows you to traverse Attio relationships directly from Bitscale.

​
Updating Attio Records from Bitscale

​
Step 3: Push Updates Back to Attio

After enriching or computing new values:
  1. Go to Enrichments → Integrations → Attio.
  2. Select:
    • Object Type (Company or Person)
    • Action: Update Record
  3. Map:
    • Record ID (from your grid)
    • Fields to update (e.g., Description, Domain)
  4. Run the enrichment.
All mapped values are written directly back to Attio. Examples
  • Push enriched domains to Company records
  • Update descriptions with AI-generated summaries
  • Sync ICP flags or scoring back to CRM

​
Common Workflows

  • Import Attio leads → Enrich emails & phones → Update Attio
  • Import people → Lookup companies → Enrich firmographics → Sync back
  • Run ICP classification → Write tier or score to Attio
  • Combine Attio data with external intent before outreach

​
Best Practices

  • Always include Record ID when importing from Attio
  • Use Run Conditions to limit CRM updates to qualified records
  • Push only final or validated values back to CRM
  • Separate grids for import, processing, and sync-back when workflows grow complex