This walkthrough covers how you can :

  • Generate Lead Lists from your ICP (or you can get creative and experiment here)

  • Enrich them with Intent Signals (Social Signals, Public and Marketing Comms) and Contact Info (Emails and Phone Numbers)

  • Finally, create a Hyper-personalized Outreach copy using these signals

This is for a sample use case and the possibilities to create outbound communications using this are only limited by your creativity.

Note: The platform also provides template workflows to get you started as well. You can check out the templates here

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B2B Outreach in 4 steps

Setting up a successful outreach has many components and decision points:

  • Selecting the channel (emails, linkedin, cold calls, in-person events)

  • Setting up the infra (email and call infrastructure)

  • Generating high intent leads

  • Creating personalized copies that convert

With each of these parts having a lot of complex steps and moving parts, it becomes really tough to manage this GTM strategy at scale. Ultimately requiring a lot of hands on deck.

Bitscale helps with the last 2 points above - Generate Leads and qualify them for high intent & Create hyper-personalized ice breakers - at scale.

We breakdown this process into 3 sub steps - Generate Leads, Enrich Leads & Outreach (The GEO Framework)

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Our 3-Step GEO Framework

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Generate Leads

You can come on Bitscale with either:

  1. having your ICP figured out. For example you know what is their industry, what is their tech stack and funding stage.

  2. you are looking to experiment before pinning down your ICP. Bitscale will help in both these scenarios. You can search your leads using a easy to use preview format before importing them and getting started with qualification.

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Enrich Leads

This is the step where Bitscale helps with:

  1. Qualifying leads using intent signals (social activity, company comms, funding, website info and so on)

  2. Fetching verified contact info around the qualified leads.

This Enrichment step helps in 2 ways - in the short term you get a view on the exact pain points of the prospects and qualify them, in the long term you reduce your spam rates (negative brand-recall) by only reaching out to qualified and interested leads.

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Outreach

This is the final step where you are left with a list of high intent leads and necessary data points to optimize a great ice-breaker/reachout framework.

You also have the contact info of these leads to setup an Outreach tool (Smartlead, Instantly, Heyreach).

There are majorly 2 steps involved here:

  1. Create a great copy - You can either use a pre-defined and tested template and fill in the blanks there with custom data points or you could create the entire reachout ground-up, complimented by our inhouse integration with ChatGPT and Claude on Bitscale.

  2. Upload the Contacts and Comms on Outreach tools like Smartlead, Instantly & Heyreach

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Go in-depth

If you are looking to go into depth with any of the above steps or any other features, you can take a look other docs. A good place to start is Playbooks. For specific tools or features, refer to the Ingredients section.

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