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SI-6 · Signal Intelligence · 125 XP · ~22 min
You’ve learned to detect and interpret five types of signals: job changes, funding events, hiring patterns, news, and intent. Now the question is how to run all of them simultaneously without manual monitoring overhead. The answer is a unified signal workflow — a Bitscale system that watches for signals across all sources, scores them in real time, enriches the relevant contacts, generates outreach, and routes to your sequencer automatically.

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Signal Workflow Architecture

A production signal workflow has four stages: 
Stage 1: DETECTION
    Multiple signal sources → unified event feed
    (LinkedIn, Crunchbase, job boards, news APIs, your CRM)

Stage 2: SCORING & FILTERING
    Signal quality scoring (SI-1 framework)
    ICP fit check (DE-5 scoring)
    Deduplication (same company, multiple signals)

Stage 3: ENRICHMENT
    Find decision-maker contacts at signaled company
    Enrich with company intelligence (DE-4)
    Generate personalized copy using signal as context

Stage 4: ROUTING
    Tier 1 (high signal + high fit) → auto-export to sequencer
    Tier 2 → review queue for manual approval
    Tier 3 → add to nurture list
    Below threshold → log and ignore

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Building the Unified Signal Grid

In Bitscale, create a master “Signal Feed” grid. This is the central input for all signals. Each row is a detected signal event. Signal Feed columns:
  • signal_date — when the signal was detected
  • company_name — target company
  • company_domain — for enrichment
  • signal_type — job_change / funding / hiring / news / intent / first_party
  • signal_description — what happened
  • signal_source — where you found it
  • signal_quality_score — from SI-1 scoring
  • icp_fit_score — from DE-5 scoring
  • priority_composite — combined signal × fit score
  • routing_decision — immediate / this_week / nurture / ignore
  • enrichment_status — pending / complete / failed
  • outreach_generated — true/false

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Signal deduplication

You are reviewing a new signal for {{company_name}}.

New signal:
- Type: {{signal_type}}
- Description: {{signal_description}}
- Date: {{signal_date}}

Recent signals for the same company in the past 30 days:
{{recent_signals_list}}

Is this a duplicate or extension of an existing signal, or a new distinct signal?
- duplicate: Same event, already in queue
- extension: Same signal type, builds on existing (e.g., more hiring news)
- new_signal: Distinct new trigger

Return: {"classification": "...", "action": "skip_duplicate / merge_with_existing / add_as_new"}

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Contact Finding from Signal

When a signal fires for a company, you need to find the right person to reach: 
A signal has fired for {{company_name}}: {{signal_description}}

Based on the signal type ({{signal_type}}), who is the most relevant person to reach at this company?

Signal-to-persona mapping:
- funding: VP Sales, CRO, or CEO (depending on company size)
- job_change: The new hire themselves (if decision-maker) or their future manager
- hiring: Head of Sales Development, VP Sales, or RevOps
- news (product): VP Marketing or Head of Growth
- news (partnership): CRO or VP of Business Development
- intent: Whoever matches your primary buyer persona

Company size: {{company_size}}
Known contacts at company: {{known_contacts}}

Return the recommended target persona (title) and why.

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Signal Workflow Automation

The most powerful setup is a trigger-based workflow that runs continuously: Option A: Scheduled batch (simplest)
  • Run signal detection workflow daily at 8am
  • New rows added to Signal Feed grid automatically
  • Scoring, enrichment, and copy generation run automatically
  • Outputs reviewed each morning before sequencer export
Option B: Near-real-time (advanced)
  • Webhook triggers from signal sources (Crunchbase, your CRM)
  • Immediate enrichment on signal receipt
  • Slack notification for Tier 1 signals requiring same-day action
  • Auto-export to sequencer for pre-approved signal types

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Slack notification prompt for Tier 1 signals:

A high-priority signal has been detected:

Company: {{company_name}}
Signal: {{signal_description}}
Fit score: {{icp_fit_score}}
Signal quality: {{signal_quality_score}}
Composite priority: {{priority_composite}}

Recommended contact: {{recommended_persona}} at {{company_name}}
Enriched contact found: {{contact_name}}, {{contact_title}} ({{contact_email}})

Generated email (review and approve):
---
{{generated_email}}
---

Action required within: {{outreach_window}}

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Signal Workflow Performance Tracking

Track these metrics for your signal workflow:
MetricWhat to TrackTarget
Signals detected per weekVolume of incoming signalsDepends on ICP size
Signal-to-outreach rate% of signals that lead to actual outreach> 40% (rest should be nurture/ignore)
Signal-to-reply rate% of signal-triggered emails that get a reply> 8% (vs. 3-5% for non-signal outreach)
Signal decay tracking% of signals acted on within optimal window> 70%
Tier distribution% of signals reaching each tierTier 1 should be 10–20% of detected signals
Quick Check: What are the four stages of a signal workflow? What is signal deduplication and why does it matter? What metrics track signal workflow performance?

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SI-6 Challenge: Build a Unified Signal Workflow (+125 XP)

Build a unified Signal Feed grid in Bitscale that combines at least 3 signal types. Requirements:
  • Signal Feed grid with all 11 columns defined
  • At least 30 signals loaded across 3+ signal types
  • Signal quality scoring + ICP fit scoring + composite priority
  • Deduplication check column
  • Contact recommendation column
  • Generated email for all Tier 1 signals
  • Performance tracking template (empty but set up for incoming data)

Submit SI-6 Challenge →

Share your Signal Feed grid. +125 XP on approval.

Next: SI-7 — Signal Intelligence Capstone →

Build and run a live signal workflow for 2 weeks. Submit the results and earn the Signal Intelligence Specialist certification.