DE-6: Technographic Data

Research this company's technology stack based on their website and public information:
Company: {{company_name}}
Domain: {{company_domain}}

Identify which tools they use in each category (if detectable):
- CRM: (specific tool name, or "not detected")
- Marketing automation: (specific tool name, or "not detected")
- Analytics: (specific tool name, or "not detected")
- Live chat/support: (specific tool name, or "not detected")
- CDN/hosting: (specific tool name, or "not detected")
- Advertising pixels: (e.g., Facebook Pixel, Google Ads, LinkedIn Insight Tag, or "not detected")

Return as JSON.

Analyze this job description and extract all technology tools mentioned as requirements or nice-to-have:

Job description: {{job_description_text}}

Categorize extracted tools:
- required: explicitly required or "must have"
- preferred: "nice to have" or "experience preferred"
- mentioned: referenced in context but not required

Return as JSON with tool names and category.

Given this company's current tech stack:
- CRM: {{crm_tool}}
- Sales engagement: {{sales_engagement_tool}}
- Data/enrichment: {{data_tool}}

Our product is: Bitscale (GTM automation and enrichment platform)

Identify:
1. Direct competitor in use: (which competitor we could displace, if any)
2. Displacement opportunity: (what pain point our product solves that their current tool doesn't address)
3. Expansion opportunity: (is there a gap in their stack we could fill?)

Return as JSON: {"direct_competitor": "...", "displacement_opportunity": "...", "expansion_gap": "..."}

Given:
- CRM: {{crm_tool}}
- Sales engagement: {{sales_engagement_tool}}
- Data enrichment: {{data_tool}}

Select the best messaging angle for outreach about Bitscale:
- competitive_displacement: if they use a direct competitor (Clay, Apollo automation, etc.)
- infrastructure_upgrade: if they have tools but are outgrowing them
- first_stack_build: if they have minimal tooling and are building their first outbound stack
- inbound_expansion: if they are primarily inbound with minimal outbound infrastructure

Return ONLY one: competitive_displacement, infrastructure_upgrade, first_stack_build, or inbound_expansion