Data & Enrichment Track
Outbound Automation was the delivery system. Data & Enrichment is the intelligence layer that makes everything it delivers actually relevant. Bad data costs more than people think. A rep spending 20 minutes researching a prospect before a call that never should have been made is a real cost — it’s just distributed and invisible. At scale, bad data means wasted enrichment credits, burned sender reputation on wrong-fit prospects, and sequences that perform poorly because they’re targeting the wrong people. This track fixes the intelligence layer.What You’ll Learn
| Module | Topic | XP |
|---|---|---|
| DE-1 | Data Sources & Signals | 100 XP |
| DE-2 | Waterfall Enrichment | 125 XP |
| DE-3 | Data Cleaning at Scale | 100 XP |
| DE-4 | Company Intelligence | 125 XP |
| DE-5 | Contact Scoring | 125 XP |
| DE-6 | Technographic Data | 100 XP |
| DE-7 | Intent Data | 125 XP |
| DE-8 | Enrichment Capstone | 300 XP |
| Track Total | ~1,000 XP |
Track Prerequisites
Complete the GTM Foundation track before starting here. Familiarity with Bitscale grids is assumed — you should already know how to build columns and run AI enrichment from the Foundation modules.Certification
Complete all 8 modules including the capstone to unlock the Data & Enrichment Specialist certification — an Accredible-verified badge that demonstrates your ability to build production-grade data pipelines.Start with DE-1: Data Sources & Signals →
Learn where data actually comes from and which signals are worth pursuing.