GA-7: GTM Architect Capstone

Every previous capstone was a component. This is the whole system. You will define a target market, design the complete GTM architecture, build every layer in Bitscale, document the full system, and run it live for at least one week. What you submit will be the most comprehensive evidence of GTM competency in your professional portfolio.

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What You’re Building

A fully integrated GTM system covering all five layers: Layer 1: Data Foundation

• Data source matrix (from DE-1)
• Waterfall enrichment (from DE-2)
• Cleaning layer (from DE-3)
• Company intelligence (from DE-4)
• Contact scoring (from DE-5)

Layer 2: Signal Layer

• Signal Feed grid with 3+ signal types (from SI-6)
• Signal scoring and deduplication
• Trigger condition checks
• Contact finding from signal

Layer 3: Execution Layer

• Multi-layer personalization system (from AP-3)
• Prompt variants by personalization tier and vertical
• Full QA infrastructure (from AP-6)
• Multichannel copy (email + LinkedIn + voicemail)

Layer 4: Intelligence Layer

• Campaign attribution tagging (from GA-5)
• Reply sentiment classification
• Objection extraction
• Performance tracking setup

Layer 5: Operations Layer

• At least one always-on trigger workflow (from GA-4)
• RevOps integration map (from GA-3)
• Daily sync workflow
• System documentation

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The System Design Document

Before building, write a complete GTM design document using the GA-1 template. This is graded separately — it demonstrates architectural thinking, not just execution skill. The design document should be 3–5 pages covering:

1. Market context and ICP definition
2. Full system architecture diagram (can be a table or flowchart)
3. Signal strategy: which signals, which sources, which triggers
4. Data quality strategy: sources, waterfall, cleaning, scoring
5. Personalization strategy: layers, variants, QA
6. Attribution and measurement plan
7. Tool stack selection and rationale
8. Operations plan: who runs this, how often is it reviewed, how is it improved

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Build Requirements

Data foundation:

• 100+ contacts in source grid
• Full enrichment (firmographics, funding, tech stack, activity)
• Scoring model with tier distribution

Signal layer:

• Signal Feed with 30+ signals across 3 types
• Trigger condition checks
• Signal-to-contact enrichment pipeline

Execution layer:

• Personalization classification for all 100+ contacts
• Email copy for all approved contacts
• LinkedIn copy for Tier 1/2 contacts
• QA system: all 4 checks, master status, auto-retry

Live run:

• Minimum 50 emails sent
• Results tracked for 1 week minimum
• Reply log with sentiment classification

Documentation:

• System design document (3–5 pages)
• Operations runbook: how to run weekly maintenance
• Calibration plan: how to improve scoring and copy over time

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Grading Criteria

Passing score: 75%. This is the highest bar in the Academy — it reflects the highest credential.

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Certification: GTM Architect

Pass this capstone to earn the GTM Architect certification — the apex credential of the Bitscale Academy.

• Accredible-verified, LinkedIn-shareable
• Recognized in the Bitscale community
• Eligible for invitation to the GTM Architect cohort (advanced cohort program)

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