Signal Intelligence Track

Data tells you who to reach. Signals tell you when. This track is about the when. Most outbound operates on an arbitrary schedule: “send 100 emails per day, run for 7 days.” Signal intelligence inverts this: you reach out when something meaningful has happened, to the people most likely to care about it. The result is outreach that feels timely and relevant — because it is.

What You’ll Learn

Module	Topic	XP
SI-1	The Signal Framework	100 XP
SI-2	Job Change Detection	125 XP
SI-3	Funding & Growth Signals	125 XP
SI-4	Hiring Pattern Analysis	125 XP
SI-5	News & Event Triggers	100 XP
SI-6	Building Signal Workflows	125 XP
SI-7	Signal Intelligence Capstone	300 XP
Track Total		~1,000 XP

Prerequisites

GTM Foundation track + recommended: Data & Enrichment track (especially DE-1 on signal types).

Certification

Complete all modules including the capstone to earn the Signal Intelligence Specialist certification.

Start with SI-1: The Signal Framework →

Learn the taxonomy of signals and how to evaluate signal quality before building workflows.

Start Here

GTM Foundation

Outbound Automation

Data & Enrichment