Signal Intelligence Track
Data tells you who to reach. Signals tell you when. This track is about the when. Most outbound operates on an arbitrary schedule: “send 100 emails per day, run for 7 days.” Signal intelligence inverts this: you reach out when something meaningful has happened, to the people most likely to care about it. The result is outreach that feels timely and relevant — because it is.What You’ll Learn
| Module | Topic | XP |
|---|---|---|
| SI-1 | The Signal Framework | 100 XP |
| SI-2 | Job Change Detection | 125 XP |
| SI-3 | Funding & Growth Signals | 125 XP |
| SI-4 | Hiring Pattern Analysis | 125 XP |
| SI-5 | News & Event Triggers | 100 XP |
| SI-6 | Building Signal Workflows | 125 XP |
| SI-7 | Signal Intelligence Capstone | 300 XP |
| Track Total | ~1,000 XP |
Prerequisites
GTM Foundation track + recommended: Data & Enrichment track (especially DE-1 on signal types).Certification
Complete all modules including the capstone to earn the Signal Intelligence Specialist certification.Start with SI-1: The Signal Framework →
Learn the taxonomy of signals and how to evaluate signal quality before building workflows.