AI Personalization Track
Personalization isn’t inserting{{first_name}} into an email template. That’s mail merge. Personalization is demonstrating that you understand someone’s specific context — their role, their challenges, their company’s current moment — and connecting that to something genuinely relevant.
The problem has always been scale. Real personalization took too long. Now it doesn’t.
What You’ll Learn
| Module | Topic | XP |
|---|---|---|
| AP-1 | Personalization Principles | 100 XP |
| AP-2 | Prompt Engineering for Outreach | 125 XP |
| AP-3 | Multi-Layer Personalization | 125 XP |
| AP-4 | LinkedIn Research Automation | 100 XP |
| AP-5 | Industry & Vertical Messaging | 125 XP |
| AP-6 | Personalization at Scale | 125 XP |
| AP-7 | AI Personalization Capstone | 300 XP |
| Track Total | ~1,000 XP |
Prerequisites
GTM Foundation + Outbound Automation tracks. Signal Intelligence is recommended but not required.Certification
Complete all modules including the capstone to earn the AI Personalization Specialist certification.Start with AP-1: Personalization Principles →
Learn the framework that separates genuine personalization from expensive mail merge.