F-3: Your First Grid

F-3 · GTM Foundation · 100 XP · ~25 min

Reading about GTM automation is different from actually building it. This module is hands-on. By the end, you’ll have a live Bitscale grid that sources companies, enriches them, and scores them against your ICP — automatically.

What a Bitscale Grid Is

A Bitscale grid looks like a spreadsheet but behaves like a workflow engine. Each row is a company or contact. Each column is either raw data or an automated operation. There are four column types:

Column Type	What it does	Example
Input	Data you bring in or manually enter	Company name, domain
Enrichment	Pulls external data via API	Employee count, funding, tech stack
AI	Runs an LLM prompt on each row	Generate first line, summarize news
Formula	Computes derived values	ICP score = sum of enrichment flags

Your first grid will use all four types.

Step-by-Step: Building Your First Grid

Step 1: Create a New Grid

Open Bitscale → New Grid → Start from scratch. Name it something like [ICP Name] — Prospecting.

Step 2: Add Your Seed Input

You’ll start with a list of company domains. You can:

Paste a CSV of companies you want to test
Connect an Apollo search to pull dynamically
Start with 20–50 rows manually for a first run

Add a Domain column and a Company Name column as your base inputs.

Step 3: Add Enrichment Columns

Add the following enrichment columns. Each one calls an external data source automatically:

Column	Data Source	Maps to ICP Criteria
Employee Count	Clearbit / LinkedIn	Size range check
Industry	Clearbit	Vertical match
Funding Stage	Clearbit / Crunchbase	Stage fit
HQ Country	Clearbit	Geography filter
Tech Stack — CRM	BuiltWith	Technographic fit
Tech Stack — SEP	BuiltWith	Technographic fit

Step 4: Add a Signal Column

Add one signal column to start: LinkedIn Headcount Growth (90d). This pulls the company’s LinkedIn headcount trend. Companies growing >15% in 90 days are in expansion mode — a strong buying signal.

Step 5: Add the ICP Score Formula Column

Add a Formula column with this logic:

ICP Score = 
  (industry IN target_list ? 1 : 0)
  + (employee_count BETWEEN 50 AND 500 ? 1 : 0)
  + (funding_stage IN ['Series A', 'Series B', 'Series C'] ? 1 : 0)
  + (crm_detected = true ? 1 : 0)
  + (sep_detected = true ? 1 : 0)
  + (headcount_growth > 0.15 ? 2 : 0)

This gives every row a score from 0–7. Sort descending. The top rows are your hottest ICP matches.

Step 6: Run the Grid

Click Run All. Bitscale will enrich every row in parallel. A 50-row grid typically finishes in 2–3 minutes.

Reading Your Results

Once the grid runs, you’ll have three tiers:

Score 5–7 — Hot ICP. These go to outbound immediately.
Score 3–4 — Warm ICP. Flag for signal monitoring. Reach out when a trigger fires.
Score 0–2 — Outside ICP. Archive or deprioritize.

Your outbound queue is now built automatically — not manually researched row by row.

Quick Check: After your grid runs, look at the top 5 companies by ICP score. Do they feel right intuitively? If not, your scoring criteria need tuning — either the weights are off or a criterion is too broad.

F-3 Challenge: Ship Your First Working Grid (+100 XP)

Build a grid with at least 30 companies, at least 4 enrichment columns, and an ICP score formula. Screenshot the sorted results and submit.

Submit F-3 Challenge →

Share your live grid with ICP scoring. +100 XP on approval.

Next: F-4 Reading Your Data →

Your grid ran. Now learn how to actually interpret what the data is telling you — and what to do about it.

F-2: Understanding Your ICP

Reading Your Data

Start Here

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F-3: Your First Grid

What a Bitscale Grid Is

Step-by-Step: Building Your First Grid

Step 1: Create a New Grid

Step 2: Add Your Seed Input

Step 3: Add Enrichment Columns

Step 4: Add a Signal Column

Step 5: Add the ICP Score Formula Column

Step 6: Run the Grid

Reading Your Results

F-3 Challenge: Ship Your First Working Grid (+100 XP)

Submit F-3 Challenge →

Next: F-4 Reading Your Data →

​What a Bitscale Grid Is

​Step-by-Step: Building Your First Grid

​Step 1: Create a New Grid

​Step 2: Add Your Seed Input

​Step 3: Add Enrichment Columns

​Step 4: Add a Signal Column

​Step 5: Add the ICP Score Formula Column

​Step 6: Run the Grid

​Reading Your Results

​F-3 Challenge: Ship Your First Working Grid (+100 XP)

Submit F-3 Challenge →

Next: F-4 Reading Your Data →

What a Bitscale Grid Is

Step-by-Step: Building Your First Grid

Step 1: Create a New Grid

Step 2: Add Your Seed Input

Step 3: Add Enrichment Columns

Step 4: Add a Signal Column

Step 5: Add the ICP Score Formula Column

Step 6: Run the Grid

Reading Your Results

F-3 Challenge: Ship Your First Working Grid (+100 XP)