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SI-7 · Signal Intelligence · 300 XP · ~2 weeks
This capstone is different from the others. You’re not just building something — you’re running it. The measure of a signal workflow isn’t whether it’s set up correctly. It’s whether it generates replies. You’ll run a live signal workflow for 2 weeks, document everything, and submit results for review.

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What You’re Building and Running

A live signal-triggered outbound workflow covering:
  1. Signal Feed setup — monitoring 3+ signal types for a defined ICP
  2. Signal scoring system — composite signal × fit scoring
  3. Enrichment trigger — automatic contact enrichment when signal fires
  4. Personalized copy generation — signal-aware email for each triggered contact
  5. Live sends — at least 30 signal-triggered emails sent via your sequencer
  6. Results tracking — replies, sentiment, meeting booked rate
  7. Performance debrief — what worked, what didn’t, what you’d change

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2-Week Timeline

Week 1: Build and seed
  • Days 1–2: Set up Signal Feed grid and monitoring sources
  • Days 3–4: Seed with first batch of signals, run scoring and enrichment
  • Days 5–7: Generate copy, QA, send first 15–20 signal-triggered emails
Week 2: Run and document
  • Days 8–10: Monitor replies, continue signal detection and sending
  • Days 11–12: Complete 30+ total sends, track all results
  • Days 13–14: Write performance debrief

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Performance Benchmarks

Your submission will be evaluated against these benchmarks:

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Submission Requirements

  1. Signal Feed grid (all rows, all columns, including enriched contacts)
  2. Evidence of sends (screenshot from sequencer or export)
  3. Reply tracking sheet (reply, sentiment, outcome)
  4. 2-page performance debrief:
    • Which signal type generated the best results?
    • What signal quality score cutoff worked best?
    • Which email template had the highest reply rate?
    • What would you change in Week 3?
  5. CSV export of full dataset

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Certification: Signal Intelligence Specialist

Pass this capstone with a reply rate ≥ 5% to unlock the Signal Intelligence Specialist certification.

Submit SI-7 Capstone →

Submit all required materials. +300 XP on approval. Certification unlocked.

Next Track: AI Personalization →

You can reach the right people at the right time. AI Personalization is where you learn to say exactly the right thing — at scale.