Prerequisite: Complete the GTM Foundation track
before starting this specialist track.
What You’ll Build
By the end of this track you will have built and launched a real outbound campaign using Bitscale — not a demo, not a simulation. A live campaign targeting your actual ICP with personalized, multi-touch sequences. You’ll earn the Bitscale Outbound Automation Specialist Certificate by completing all 7 modules and submitting a capstone project.Modules
OA-1: Email Infrastructure 101
Domain warmup, DMARC/SPF/DKIM, deliverability fundamentals.
The foundation that most SDRs skip — until their domain gets flagged.
OA-2: Building Your First Sequence
Multi-touch sequences in Bitscale. Email + LinkedIn coordination.
Timing, spacing, and follow-up logic.
OA-3: Copy That Converts
AI personalization columns. First-line generation. Subject line
frameworks that actually get opened.
OA-4: Email Validation & List Hygiene
Catch-all detection, bounce prevention, list scoring.
Protect your sender reputation before you send at volume.
OA-5: Multichannel Orchestration
Coordinating email, LinkedIn DMs, and calls from one Bitscale workflow.
How to make every touchpoint reference the last.
OA-6: Campaign Analysis & Iteration
Reading open/reply rates. A/B testing copy and timing.
How to iterate systematically, not by gut feel.
OA-7: Capstone Project
Build and launch a 50-contact, 3-touch outbound campaign with Bitscale from scratch.
Submit for review to earn your Specialist Certificate.
Time commitment
7 modules · approximately 5–6 hours total · plus capstone project (~2 hours)Start with OA-1 →
Email Infrastructure 101