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Overview

Bitscale can capture your competitor’s customers for you. Using an integration with the competitor’s own stack, combined with a few proprietary providers, Bitscale estimates which companies are likely customers of a given competitor, so you can build a targeted outbound list without manual research.

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When to Use

  • You want to reach out to a competitor’s existing customer base.
  • You sell a product that’s adjacent to another tool. Companies using that tool are often a good fit for you too. For example, a GTM orchestration tool like Bitscale is relevant to any company already using an outbound tool such as Heyreach or Instantly, since those companies are actively running outbound and can get better, enriched data through Bitscale.
  • You want to filter this list down by headquarters country and employee count, so you’re not spending credits on accounts that are too small (or otherwise out of your ICP) to pursue.

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Setting Up Competitor’s Customers

  1. From the Bitscale homepage, click New Grid.
  2. Under the intent-based section, select Competitor’s Customers.
  3. Pick your competitor (or any adjacent tool whose customers you want to target).
  4. Set your filters:
    • Headquarters country
    • Employee range (for example, exclude companies with fewer than 20 employees if very small accounts aren’t a fit for you)
  5. Click Preview records to see how many companies match your criteria.

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Example: Targeting an Adjacent Tool’s Customers

Say you want companies using Instantly instead of a direct competitor:
  1. Search for Instantly as the source tool. In this example it returns 495 companies.
  2. Set headquarters country to United States.
  3. Set employee count to greater than 50.
  4. Click Preview records. This narrows the list down to the companies matching all three filters (42 records in this example).

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Importing and Fetching Records

  1. Click Import into a new grid.
  2. The first pull brings in a limited number of rows (10 by default). To get the rest, go to Load data → Competitor’s Customers → Fetch records.
  3. Set the fetch value to the maximum available (up to the total number of matching records, or up to 1,000 per pull for larger result sets).
  4. Click Fetch rows.
You’ll now have the full list of matching companies in your grid, ready for enrichment, outreach, or simple tracking.

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What’s Next

Once you have this list of companies, common next steps include:
  • Signal tracking: set up ongoing monitoring on these accounts for geographic expansion, hiring, or other buying-intent signals. See Catch Intent Signals for how to set this up.
  • Contact enrichment: run Find People or the email/phone waterfalls to get verified contacts at these companies.
  • Outreach: push enriched contacts into your outbound tool of choice.

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Summary

The Competitor’s Customers source turns a competitor (or any adjacent tool) into a targeted company list, filtered by headquarters and employee count, in a few clicks. It works just as well for direct competitors as it does for adjacent-tool customers who are likely to be a good fit for your product. If you have questions or want to talk through a workflow, reach out to the Bitscale team on the community channel.