> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bitscale.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Influencer and Competitor Tracking

> This workflow turns LinkedIn engagement, from both competitors and influencers, into a repeatable, high-intent outbound engine. With minimal setup, Bitscale handles discovery, qualification, enrichment, and delivery into your GTM stack.

### Overview

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One of the most reliable sources of **high-intent outbound leads** on LinkedIn is **organic engagement on relevant posts**.

This applies equally to:

* **Competitor posts** (people actively engaging with alternatives)
* **Influencer posts** (people consuming and reacting to content in your problem space)

When someone **comments or reacts** to these posts, it signals awareness, interest, and timing. Bitscale allows you to systemize this signal and convert it into a scalable outbound workflow.

This guide walks through a **multi-grid workflow** that:

* Tracks competitors *and* influencers
* Pulls their recent posts
* Captures commenters and reactors
* Deduplicates and qualifies contacts
* Pushes sales-ready leads into your outbound stack

***

## Workflow Architecture (High Level)

This setup uses **three grids**, each responsible for a specific stage:

1. **Creator Tracking Grid** – Who to monitor
2. **Post Qualification Grid** – Which posts to act on
3. **Contact Grid** – Who to reach out to

The workflow is identical for **competitors and influencers**.\
Only the **creator list and messaging angle** change.

***

## Step 1: Track Competitors & Influencers

### Purpose

Maintain a static list of LinkedIn creators whose posts consistently attract your target audience.

This can include:

* Direct competitors
* Adjacent competitors
* Industry influencers
* Founders
* Operators
* Subject-matter experts
* Community builders

### Setup

* Create a grid with input columns:
  * Creator Name
  * LinkedIn Profile URL
* Use Bitscale’s LinkedIn post discovery enrichment to:
  * Fetch recent posts for each creator
* Export posts into a second grid

This grid is long-lived and low-maintenance. You update it only when you want to add or remove tracked creators.

***

## Step 2: Qualify and Deduplicate Posts

### Purpose

Ensure outreach is driven by **high-signal content**, not noise.

### What Happens in This Grid

* Each row represents a **single LinkedIn post**
* Captured attributes include:
  * Post URL
  * Post text
  * Like count
  * Comment count

### Best Practices Implemented

* **Post deduplication** using Post URL\
  Prevents repeatedly targeting engagement from the same post.
* **Engagement thresholds**\
  Example:
  * Process only posts with 200+ combined likes and comments\
    This works well for founders and mid-tier influencers.
* **Optional post classification**
  * Skip promotional posts
  * Prioritize educational or opinionated content

Post text can be retained for personalization or reference later.

***

## Step 3: Capture Commenters and Reactors

### Purpose

Extract people who showed **explicit, organic intent**.

### How It Works

For each qualified post:

* Bitscale fetches:
  * Commenters
  * Reactors
* Each profile is pushed into a **contact-level grid**

From a small set of creators, this typically yields **thousands of engaged profiles**.

Example:

> 4 competitors or influencers → \~4,000 engaged contacts

This applies equally whether the creator is:

* A competing product
* A well-known influencer
* A niche domain expert

***

## Step 4: Contact-Level Qualification

### Purpose

Convert engagement into **sales-ready prospects**.

### Processing in This Grid

* Deduplicate contacts using LinkedIn URL
* Enrich basic profile and company data
* Apply ICP logic
  * Recommended: replace the default ICP logic with your own
* Normalize titles and company names
* Remove emojis and noisy text for clean outbound copy

### CRM Safety Check

* Lookup against HubSpot (or another CRM)
* Exclude:
  * Existing customers
  * Active opportunities
  * Contacts already in sequences

This prevents overlapping outreach and poor buyer experience.

***

## Step 5: Context-Aware Outreach

### Final Actions

* Run email and phone waterfalls
* Apply run conditions to control spend
* Push qualified contacts to:
  * HeyReach
  * Instantly
  * Lemlist
  * Smartlead
  * Any supported outbound tool

### Messaging Angle (Key Difference)

The workflow is the same, but the **copy angle changes**:

* **Competitor posts**
  * Position as an alternative
  * Reference the broader problem space
  * Avoid direct competitor call-outs
* **Influencer posts**
  * Reference shared learning or insight
  * Anchor on thought leadership
  * Position as a complementary solution

Bitscale allows you to branch messaging logic without duplicating workflows.

***

## What You Need to Maintain

Only two inputs:

1. Creator Name
2. Creator LinkedIn URL

Everything else, post discovery, engagement capture, deduplication, ICP filtering, enrichment, and routing, runs automatically.

***

## Why This Works

* Engagement is **organic**, not inferred
* Intent is captured at the moment of interest
* Works across competitors *and* influencers
* Scales without exhausting your TAM
* Keeps outreach contextual and human

***

## Recommended Enhancements

* Separate competitor and influencer creators into tags
* Use engagement count to score accounts
* Generate post-aware first lines using AI
* Route influencers vs competitors into different campaigns