> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bitscale.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Outbound Automation Track

> Build and run personalized outbound campaigns at scale. For SDRs, founders, and agencies.

<Note>
  **Prerequisite:** Complete the [GTM Foundation track](/academy/foundation/what-is-gtm-automation)
  before starting this specialist track.
</Note>

## What You'll Build

By the end of this track you will have built and launched a real outbound campaign
using Bitscale — not a demo, not a simulation. A live campaign targeting your
actual ICP with personalized, multi-touch sequences.

You'll earn the **Bitscale Outbound Automation Specialist Certificate** by
completing all 7 modules and submitting a capstone project.

## Modules

<CardGroup cols={2}>
  <Card title="OA-1: Email Infrastructure 101" icon="server" href="/academy/outbound/email-infrastructure">
    Domain warmup, DMARC/SPF/DKIM, deliverability fundamentals.
    The foundation that most SDRs skip — until their domain gets flagged.
  </Card>

  <Card title="OA-2: Building Your First Sequence" icon="list-ol" href="/academy/outbound/building-sequences">
    Multi-touch sequences in Bitscale. Email + LinkedIn coordination.
    Timing, spacing, and follow-up logic.
  </Card>

  <Card title="OA-3: Copy That Converts" icon="pen" href="/academy/outbound/copy-that-converts">
    AI personalization columns. First-line generation. Subject line
    frameworks that actually get opened.
  </Card>

  <Card title="OA-4: Email Validation & List Hygiene" icon="shield-check" href="/academy/outbound/email-validation">
    Catch-all detection, bounce prevention, list scoring.
    Protect your sender reputation before you send at volume.
  </Card>

  <Card title="OA-5: Multichannel Orchestration" icon="arrows-split-up-and-left" href="/academy/outbound/multichannel-orchestration">
    Coordinating email, LinkedIn DMs, and calls from one Bitscale workflow.
    How to make every touchpoint reference the last.
  </Card>

  <Card title="OA-6: Campaign Analysis & Iteration" icon="chart-line" href="/academy/outbound/campaign-analysis">
    Reading open/reply rates. A/B testing copy and timing.
    How to iterate systematically, not by gut feel.
  </Card>
</CardGroup>

<Card title="OA-7: Capstone Project" icon="trophy" href="/academy/outbound/capstone">
  Build and launch a 50-contact, 3-touch outbound campaign with Bitscale from scratch.
  Submit for review to earn your Specialist Certificate.
</Card>

## Time commitment

7 modules · approximately 5–6 hours total · plus capstone project (\~2 hours)

<Card title="Start with OA-1 →" icon="arrow-right" href="/academy/outbound/email-infrastructure">
  Email Infrastructure 101
</Card>